6 Unique Ways to Market Your Wedding Photography Company
Having a wedding photography business is a great way to bring in a little bit of extra money. If the company is successful, you may even find that it becomes your sole source of income. Because there are a lot of other photography businesses out there, it can be difficult to be seen in a sea of competition. These marketing techniques are going to help you out when it comes to having your photography business known and to gain more clientele in the process.
1. Offer Free Sample Shots
Oftentimes, wedding photography can be quite expensive and may cost the customer a lot of money. This is why it helps if you offer free sample shots that any one of your clients can take advantage of before choosing to hire you. These sample shots will help you to get your skills out there and for people to learn about the type of work that you are able to do for them so that they are more apt to hire you.
2. Brochures and Business Cards
Believe it or not, brochures and business cards are still highly beneficial for companies wanting to expand and attract customers. Leave your brochures in local businesses and hand out cards when and where you can. You can either hire a company to make up the cards for you or you can choose to do the work yourself from a home computer and printer. The key is for the brochure and card to look as professional as possible and to have information on your company, pricing as well as phone numbers and email addresses.
Word-of-mouth is crucial to just about any business and this involves people both online and offline. If someone likes your business and has enjoyed the pictures you were able to provide to them, they are more likely to tell their friends and family about your business. If, however, they had a bad experience, expect to have negative reviews posted online or for them to tell others not to use your services. This is why it is so important that you give every single customer a good experience so that they are more likely to recommend you in the future.
4. Create an Online Portfolio
Having a website is crucial when running a wedding photography business. This site will showcase your talents and provide contact information to those wanting to use your services. Plus, this is where you can create and post an online portfolio of past work. This gives people the chance to see what type of work you have done and what you are capable of doing if they decide to work with you for their wedding. You will find that you gain more clients by having a professionally designed site that is easy to use and navigate when people visit it.
5. Advertise on Social Media
Social media is your best friend when it comes to advertising a new business. You can create a free business page and begin advertising and marketing it either for free by commenting on posts and sending out links or by paying a little bit of money for a campaign. This is a great way to gain a larger number of clients that you need to stay afloat as a company owner. You will find that it is easier than ever to use social media in this way and it is important to begin early when you have created your own company.
6. Join Local Garage Sale Pages
Social media sites often have local garage sale pages that have people selling items and offering services. These pages are great for promoting deals and sales within your company as well as getting your name out there. It is also a wonderful way to showcase your past work because you can post pictures and other items. You will find that many people learn about and even use your business simply because they noticed it when visiting one of these pages or simply scrolling down on their news feed. Most social media sites offer these types of pages for you to join.