6 Ways Medical Writers Differ From Other Copywriters
Medical writers are different than other copywriters in several ways, and it’s imperative to know the difference between them for when you want to hire a copywriter for your healthcare publication or when you’re interested in becoming a medical copywriter yourself.
Health Writers Understand Medical Terminology
According to Perspectives in Clinical Research, “demand for medical writers is on the rise among pharmaceutical and healthcare organizations because they need writers who specialize in writing scientific documents of different types which include regulatory and research-related documents, disease or drug-related literature, journals, whitepapers, content for healthcare websites”.
Understanding medical terminology takes years of practice and general copywriters may know some terms, but they won’t have the skills a medical writer does. Healthcare copywriters who understand medical terminology will know how to define medical terms they’ve never seen before based on their knowledge of root words, suffixes, and prefixes. This is a crucial skill if you want a medical writer who will draft organic, quality, and engaging content for your website or publication.
They Can Translate Science Driven Literature into Laymen’s Terms
If you’ve every read a medical journal or medical case study, then you know understanding the literature isn’t easy for the public. Nurses, doctors, and medical professionals are usually the only people who can understand these publications because they are loaded with medical terms and complex words.
Understanding medical publications is just one of the most critical ways a medical copywriter is different. They have been translating medical journals, case studies, and scientific data into content for laymen audiences for years.
Healthcare Copywriters Know How to Find Credible Sources
Any expert writer knows how to find and identify reputable sources to cite in their publication, but healthcare copywriters know to dig a bit deeper than .org, .edu, and .gov sources. As a matter fact, they may ask a series of questions about any publication depending on the content they’re writing, such as:
- Does it come from a scholarly database? A good example is the National Center for Biotechnology Information (NCBI)
- When was it published? As a rule of them, medical writers will aim for publications that are no more than a few years old
- Do the authors have authority in the business? Healthcare writers look for doctors, nurses, teachers, or administrators who have experience within the medical field they’re writing about
- Is the publication peer-reviewed? This means the literature has been analyzed by other professionals on the topic and has been approved by them as an objective, accurate, or unbiased publication
- Is the content or case study sound? Medical writers will review case studies and content for themselves to ensure the data, evaluations, conclusions, and so forth have been conducted according to healthcare standards
They Know SEO Medical Terms and Phrases
SEO driven articles are in high demand right now, and health writers will understand medical SEO terms and phrases. Moreover, they are well versed in alternate phrases and terms that will help your publication rank with Google’s algorithms while still remaining natural and organic in regards to content and flow.
Authoritative Figures in Their Industry
Copywriters tend to specialize in a few topics, but they usually do not have authority in those topics. Medical writers, however, often have degrees and experience to add to their knowledge and skills. Many doctors, nurses, health administrators, medical students, and many other healthcare professionals have added copywriting to their career because an audience is more likely to trust their written word than someone who doesn’t work within the field.
Healthcare Writers Stay Abreast on Trending Topics
Whether it’s holistic living, plant-based diets, plastic and cosmetic surgery, the medical benefits of CBD, or something else entirely, healthcare writers will know the latest medical trends. This is important for health and wellness companies who want to keep their websites and publication current.